MySpace is popular because someone or something told you it was. With products like MySpace, network effects are key drivers for adoption. More buzz and conversation around a particular product or service always serves to amplify its popularity. In the case of MySpace that popularity is supported by the presence of popular bands and popular kids on the site!”

Having recently spent some time talking to groups of teens that regularly inhabit MySpace, I’m more confident in this “explanation”. Despite having a laundry list of user experience complaints about the site, teens keep coming back with an almost "follow the herd" mentality. Which is a strong testament to the importance of prevalence