WHAT IS A CORPORATE COMMAND?
A Corporate Command is an instruction work, a call to action in the form of an imperative:

"Just Do It"
"Turn on the Future"
"Live without Limits"
"Tap into great taste"
"Think different"
"Ride the light"
"Live Like You Mean It"

It is the hypothesis of the Institute for Infinitely Small Things that these commands, largely and consciously ignored by a public over-saturated with advertisements, function at the scale of the infinitely small. Tiny events that do not disturb one's consciousness or disrupt one's identity as "free" agents, these commands seep under the surface of the individual and lay claim to the territory of the Deleuzian Virtual. Desire, memory, and future potentiality become territories for conquest and tactics for social and political control.

By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands (IDCC), the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.