sarcasm and satire, are as much an artform for the writer as for the readerthe above line is from the interaction with my man Mayo. I think he is right. The readers are invited to the game.
I keep noticing this "anti-marketing" stance in weblogs and developer communities lately -- often by those that think they're somehow thinking in the "cluetrain" vein of things. Quite frankly, I don't get it.me neither but we are going to talk about it here.
Marketing is not a four letter word. Fuck is a four letter word. And good marketers aren't afraid to say "fuck" (when appropriate - god knows i do)BMO in comments of that post:
Read Locke's chapter on value in Gonzo Marketing. I've read it thirty times and I still don't get itYES. Value. YES, That Chapter.
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